Designing brand experiences that people actually engage with
Psychology graduate with hands-on experience in content creation, brand communication, and community-focused projects.
About Me
I’m Anna, a psychology graduate with hands-on experience creating content for a beauty brand, supporting a retail brand’s social media, and coordinating community and wellness events at university. I’ve mostly worked in small teams, which required a lot of organization, coordination, and attention to detail to keep things running smoothly.
My background in psychology shapes how I think about communication. It helps me understand how people process information and why certain content feels clear or overwhelming. Alongside that, I’ve learned by observing real responses over time and adjusting based on what actually works in practice.
I’m drawn to roles in employer branding, people experience, internal communications, and community or program-focused work, where communication is part of how people experience a brand day-to-day.
I speak English, Spanish, and Russian, and have lived and worked across different cultural contexts. That experience has taught me to adjust how I communicate with different audiences.
Selected Projects
A selection of social media projects created for a beauty brand and a retail store, focused on making brand communication clearer and more engaging.
Extension aftercare post
Context
While working with Addendum Hair, I noticed that hair extension aftercare content performed well across other salon brands. Inspired by similar formats and visual references I saw on Pinterest, I proposed creating a clear, step-by-step aftercare post to proactively address common client questions.
What I did
Planned and designed a four-part educational carousel. Shot original visuals with a professional camera and added on-brand text in Canva to explain each care step.
Outcome
This became the top performing static post during that period, earning the highest number of saves and shares.
Tools
Canva, Photography, Instagram Insights, Pinterest
K-tip transformation reel
Context
At Addendum Hair, part of my role involved editing and publishing a high volume of raw transformation footage filmed during client sessions, with the goal of clearly showing hair extension results and keeping the brand’s social content consistent and active.
What I did
Edited a before-and-after reel using CapCut, focusing on music, pacing, and transitions to highlight the transformation.
Outcome
The reel received the highest number of likes during my time on the account, performing two to three times higher than typical posts for that period.
Tools
CapCut, Instagram Insights
Short promotional video
Context
West of Camden needed support creating social media content for its Instagram. To help keep the account active, my manager and I decided to showcase a selection of winter staples and seasonal pieces through a short video.
What I did
Filmed the video in-store, capturing different winter outfits and items, and collaborated with a coworker on the final edit.
Outcome
The video supported product visibility on social media while maintaining the store’s visual identity.
Tools
iPhone, CapCut
My Toolkit
Content Creation
Short-form video editing (CapCut)
Content ideation & planning
Visual design (Canva)
Communication & Community
Written communication
Community engagement and outreach
Event promotion and coordination
Research & Analysis
Data analysis and validation
Content performance tracking
Excel
Languages
English (fluent)
Spanish (fluent)
Russian (fluent)
