Building modern brands with clarity, style, and purpose.

With experience across beauty, fashion, and lifestyle, I bring a global perspective to storytelling, brand building, and digital experiences. From content to operations, my work blends creative intuition with thoughtful execution.

About Me

I’m Anna, a creative communicator with a background in psychology and hands-on experience across beauty, fashion, and lifestyle. I focus on content creation, branding, and visual communication that’s thoughtful, modern, and aligned with brand identity.

From shaping social content and building brand feeds to developing clean, editorial-style websites, I bring a mix of creative thinking and consumer psychology to every project. My foundation in psychology helps me think like a consumer while creating like a creative — always with intention. I focus on clarity, cohesion, and elevated detail to connect brands with people in ways that feel both stylish and smart.

Originally from Russia, raised in Spain, and having lived in San Diego, I bring a global perspective to everything I do. I speak English, Spanish, and Russian, and I thrive in multicultural, fast-paced environments where storytelling, visuals, and strategy come together.

When I’m not working, you’ll find me deep into wellness, reading something inspiring, playing piano, or on a tennis court. I love a good match, a good book, and a good challenge.

Featured Work

  • Zara Landing Page Recreation

    Recreated Zara’s Women’s, Men’s, and Kids’ landing pages as part of a web design course. The Kids’ page uses large, editorial-style visuals and a clean, minimalist layout that reflects Zara’s signature aesthetic.
    📸 Thumbnail shows a portion of the Kids’ landing page.

  • Extensions Aftercare Carousel

    A top-performing static post during my time managing Addendum’s feed. I broke down extension maintenance into bite-sized, actionable tips that were easy to save and share.
    Performance: 83 interactions, including 13 saves and 13 shares, the highest we received during my time there.
    📸 Thumbnail shows the first of four tips.

  • K-Tip Transformation Reel

    Addendum Hair’s audience loves transformation content. I created this high-performing before-and-after K-tip extensions reel to boost engagement and highlight the product in action.
    Performance: 95 interactions, including 70 likes and 21 comments, well above the usual range of 28 to 55 likes.
    📸 Thumbnail shows cover photo only.

My Toolkit

Strategic Communication

Languages: English, Spanish, Russian

Voice & Tone Development

Content Planning

Trend Research

Content Creation

Photography & Video Editing

Branding & Art Direction

Reels, Carousels, Static Posts

Visual Storytelling

Technical Tools

Basic Python/HTML/CSS

Instagram Insights

Canva & Capcut

Microsoft Office

Squarespace