Building thoughtful brand experiences grounded in people and data

Early-career marketer with a psychology background, skilled in content creation, branding, and digital strategy. I combine creativity and data to deliver content that grows engagement and builds meaningful brand connections.

Explore my portfolio

About Me

I’m Anna, an early-career marketer with a background in psychology and experience across beauty, fashion, and wellness. I focus on content creation, branding, and visual storytelling that’s modern, clear, and rooted in how people connect with brands.

With hands-on experience managing social media content, producing promotional videos, and tracking performance metrics, I bring both creativity and data-driven thinking to my work. My psychology training helps me design with purpose, understand what captures attention, and communicate with clarity.

Originally from Russia, raised in Spain, and with recent professional experience in San Diego, I speak English, Spanish, and Russian and thrive in fast-paced, multicultural environments.

Outside of work, I enjoy being active through sports like padel and tennis, playing piano, reading, and connecting with friends and family over coffee and walks around the city.

Featured Work

Extension Aftercare Carousel —Addendum Hair

Problem: Clients needed clear, simple guidance on extension care.
What I Did: Shot visuals with a professional camera, added branded overlays in Canva, and designed a 4-part carousel.
Result: Top-performing static post of that period, earning the highest saves and shares and highlighting how educational content boosts engagement.
Tools: Canva, Instagram Insights, Photography

K-Tip Transformation Reel — Addendum Hair

Problem: Stylists wanted content that would show extension results and spark client interest.
What I Did: Edited a before-and-after reel using CapCut, focusing on smooth transitions and compelling visuals.
Result: One of the most engaged reels during this period, driving 2–3x higher audience engagement compared to typical posts and showing how transformation content resonates strongly as reels.
Tools: CapCut, Instagram Insights

Promotional Video — West of Camden

Problem: The brand wanted to highlight new retail arrivals in a way that matched its curated aesthetic.
What I Did: Filmed and edited a promotional video to showcase products with clean, brand-aligned visuals.
Result: Strengthened the store’s social media presence by adding playful video content and demonstrating how visuals can support retail marketing.
Tools: iPhone 13, CapCut

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